Inaugural Post

I'll make this first post a quick one. It's 1:30 in the morning and I'm all hopped up on green tea. For those of you who aren't yet acquainted with my obsessive habits, here's one of them. I read like a fiend, and when I'm reading magazines (my favorites include Business 2.0, Entrepreneur, Cosmetic Surgery Times, and anything left in the pocket of the seat in front of me on an airplane) I tear out pages.

It may be an idea for business innovation, new staff benefits, marketing tactics, or whatever catches my eye.

Then, when I happen on a sleepless night or a quiet moment, I'll pull together all those piles of torn out pages and start re-reading them. Going through the stack tonight I happened on an old article by Paul Sloan in Business 2.0 on blogging tips.

His list of seven recommendations, and I think this would be helpful for any doctor considering a blog of their own, was:

1. Focus on a narrow niche
   My focus is online marketing for the medical industry
2. Set up the blog so that each post gets a permaent URL
   blogger does that automatically for me
3. Think of the blog as a database
   My goal will be to make 3 posts a week, drawing inspiration from my daily calls with my surgeon-clients
4. Blog frequently and regularly
   See point 3
5. Using striking images
   That may be tough given the less than visual nature of most of my craft
6. Enable comments
   Check
7. Make friends with other bloggers
   I guess that would be better than making enemies

That's all for tonight. Sweet dreams everyone.

Ryan

http://www.etnainteractive.com