I Can Still Remember When...

I can still remember when the doctors I spoke with argued with me over the value of the Internet and whether they should be online. While those days are long gone (ok, true, I did have a doc question the value of web sites in general yesterday), some people still don't know how to quantify just how important a web site is in their medical marketing efforts.

Check out this great bit of research from PEW Research Center. Titled Seeking Health Online, author Susannah Fox discusses the extent of Internet users who rely on the Web to research medical information, and the problems associated with the credibility of online health assets.

My favorite quote:

"On a typical day some 10 million Americans now turn to the web for health information - about as many as those who pay bills online, read blogs or look up a phone number or address."

Check out the report for yourself, it is rife with inspiring insights.