Kung Fu Carradine Pimps for Yellow Book

OK I'll admit it...I was a big fan of Kung Fu as a kid. Seriously, who didn't want to walk across rice paper without leaving a print.

But I have to challenge the master with his recent celebrity endorsement of Yellow Book and http://www.yellowbook.com/. The commercial makes three claims that basically amount to, "Yellow Book is your one stop shop for yellow page, online, and search engine marketing." I say, "Pshaw."

Let's break it down:

1. Yellow Book Yellow Page Directory
   While yellow page advertising will remain an important way to reach new and existing customers for a good time, we all have to concede that the value of big books is diminishing.
   


2. YellowBook.com
   I've heard amazing claims from all of the online yellow page sites about their huge traffic, dramatic referrals, large visitor count, etc. On close inspection we usually find that the numbers quoted are for general metrics, like all searches in your city, or nationwide searches for plastic surgery. More importantly, in each of the five major test listings we've run over the last few years there has not been sufficient, demonstrable return on investment to even cover the cost of the listing.
   


3. Yellow Book Search Engine Marketing
   To look at their program, they are reselling pay-per-click advertising at a markup. This is something you can do for yourself, or find for less.

So, to summarize, what you can find with Yellow Book are products that are over valued, over priced, and over the hill.